Mug Printing Trends: What’s New in Custom Mug Designs for 2025

Last Updated: 16 June 2025

Custom mugs will evolve rapidly in 2025, and printing technologies will take centre stage. From vibrant, full-colour designs to more sophisticated customisation options, mug printing is reaching new heights. For Australian businesses keen on staying ahead, here are the trends making waves in the mug printing world this year.

Full-colour and Sublimation Printing

Sublimation’s been around, but in 2025, it’s better than ever. It covers the entire mug in vibrant, full-colour designs with smooth gradients—perfect for detailed graphics or photorealistic images.

  • Every colour, every detail – Nothing’s off-limits.
  • Edge-to-edge coverage – Turn an ordinary mug into a 360° art piece.

Across Australia, brands are using this technique to create mugs that are more than just promotional items—they’re mini masterpieces. Whether for an event, a client gift, or team merch, these custom full-colour printed mugs are one of the go-to!

Eco-Friendly Printing with Water-Based Inks 🌱 

Sustainability is no longer just a bonus—it’s expected. That’s why water-based inks are having a moment. Unlike solvent-based options, they’re gentler on the planet but still pack a punch regarding print quality.

  • Cleaner prints, cleaner conscience – Fewer chemicals, less waste.
  • Bright and lasting – Sharp results without compromise.

If your business in Australia is shifting towards eco-conscious marketing, this is a great step. You can keep your branding bold while lowering environmental impact—no trade-offs are needed.

3D Printing 

white mug with UPS logo and lid

One of the newer kids on the block, 3D printing adds texture to your mug designs. Thanks to raised printing, logos, icons, and even patterns can now stand out—literally.

  • Feel the difference – Tactile elements bring your design to life.
  • Premium finish – Adds depth and sophistication instantly.

It’s a smart move for Aussie brands wanting to give their mugs a high-end feel. Plus, it opens doors for creativity that flat prints can’t deliver.

Embossing and Debossing

Prefer something more subtle than 3D printing? Embossing and debossing could be your style. These techniques press your design into the mug—either raised (embossed) or pressed in (debossed)—creating a clean, elegant finish without relying on colour.

  • Embossed – Adds depth with a raised surface.
  • Debossed – Sleek and sunken, with a classy feel.

For luxury giveaways or corporate gifts in Australia, these finishes say “premium” without shouting. They’re understated—but unforgettable.

UV Printing

UV printing has come a long way, quickly becoming the go-to for sharp, durable designs this 2025. This mug printing type allows:

  • Ultra-sharp images – Every detail stays crisp.
  • Stays bold – Resistant to fading, even with daily use.

This method is perfect for mugs that are used regularly. It is reliable, long-lasting, and ideal for high-quality branding.

Vintage and Retro Printing Styles

Retro prints are making a strong comeback this 2025. Old-school fonts, classic logos, and nostalgic colour schemes bring a timeless charm that resonates with customers. It’s a simple way to give your mug's personality and make your brand feel familiar and unique.

  • Retro fonts and designs: Vintage typography and logos are making a comeback.
  • Classic colour palettes: Use muted tones or aged effects for nostalgia.

For Australian brands, this trend offers an opportunity to craft a brand identity that evokes trust and familiarity while also appealing to the growing trend of vintage aesthetics in design.

Why These Trends Matter for Your Brand

Custom mug printing isn’t just about branding—it’s about creating something people connect with. The right style can boost your brand’s impact and leave a lasting impression.

  • Stand out with eye-catching, full-colour or textured designs
  • Show you care by using eco-friendly printing methods
  • Add value with premium finishes like embossing or 3D
  • Build identity with styles that reflect your brand’s personality

In short, mugs aren’t just mugs but marketing tools your customers use.

Ready to Create Your Custom Mug?

Make 2025 the year your brand stands out—one mug at a time. Whether you’re after bold colours, unique textures, or personalised designs, we’ll help you bring them all to life. Contact us today to explore your options, request a quote, or chat with our design team.

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