Smart Pairings: 5 Ways to Package Promotional Mugs with Everyday Essentials
Promotional mugs have long been a favourite in Australia—used in offices, homes, worksites, and even camping trips. But with so many businesses giving away branded mugs, how do you make yours stand out? The trick is to bundle mugs with unexpected, clever add-ons that transform them into conversation-starting gifts.
Below are five innovative pairings—plus bonus ideas that are uniquely Aussie and out-of-the-box.
Five Ways to Package Promotional Mugs
1. Coffee & Tea Kits (with a Twist)
Go beyond the usual sachets. Why not partner your custom ceramic mugs with a local Aussie roaster for mini coffee bean packs, or include native-inspired teas infused with lemon myrtle or wattleseed? For a playful touch, add a quirky reusable coffee stencil so users can “dust” their lattes with cocoa in the shape of your logo.
2. Office Desk Companions
Instead of just pens, think bigger. Fill your branded travel mugs with productivity hacks—like a mini succulent (plants are trending in Aussie offices), wireless earbud cases, or even screen-cleaning cloths. It transforms your mug into a practical desk survival kit that sparks joy and usefulness every day.
3. Snack Pairings (Upgrade to Local Legends)
Snacks are always a hit, but why not celebrate Australian food culture? Think: Bundaberg ginger beer-flavoured lollies, lamington bites, ANZAC biscuits, or artisan macadamia nuts. By embracing local flavours, your mug bundle feels like a true Aussie experience rather than just another promo pack.
4. Wellness Add-Ons (Beyond the Basics)
Forget just herbal tea—go for full relaxation kits. Add mini heat packs, stress balls, or pocket-sized mindfulness cards. For sports clubs or outdoor brands, mugs could be bundled with electrolyte sachets or reusable water filters.
5. Seasonal Surprises
Mugs are also great giveaways for seasonal campaigns. For example, you can use them as:
- Summer: Pair mugs with sunscreen sachets, reusable ice cube moulds, or even a branded stubby holder for iced drinks.
- Winter: Add knitted mug cozies (with your colours/logo), marshmallow stirrers, or small soup sachets.
- Christmas: Slip in a mini bauble, gift tags, or a gingerbread man that peeks out of the mug.
These experiential touches make your mug gift interactive and memorable.
Out-of-the-Box Mug Pairings
Camping & Outdoors Bundle
Aussies love the outdoors. Bundle mugs with enamel camping cutlery, instant soup packs, or even mosquito repellent wipes. Perfect for trade shows targeting travel or lifestyle audiences.
DIY Creativity Kit
Package mugs with paint pens or chalk markers so recipients can customise their mug. Great for schools, community programs, or fun corporate team-building gifts.
Tech & Coffee Hybrid
Pair mugs with quirky tech gadgets—such as USB mug warmers, cable organisers, or phone stands that clip onto desks.
Final Word: More Than Just a Mug
Planet Mugs has helped clients and event organisers reinvent how mugs work for them. We've seen brands bundle them with snacks for a camping event. We've also seen fundraisers packaged as part of creative kits. When you understand what your audience needs, you will know which bundle is best for you.
Looking for inspiration? Explore our range of customised mug sets and talk to our experts to help you create bundles that your audience will love!